Pokémon Go seems to be taking over the world, one monster at a time. When it was first released in 1996, Pokémon was a video game used on Gameboys for kids of all ages. Here we are, twenty years later with an updated version of...
I recently had an opportunity to grow when a team member informed me they were leaving the agency as they were offered a job that included a 50 percent pay increase. One of the biggest opportunities of a start-up agency is being able to transfer...
Get Public Speaking Gigs Every company wants public speaking gigs because more speaking brings in more clients, adding to your credibility and ultimately increasing your sales. The best way to get a public speaking gig is to attend public speaking events. You can do this by volunteering...
Volkswagen has in no way had it easy. As a brand, they have faced large-scale contrition that has had the ability to bring down the entire company. However, somehow they have survived. Unlike a new brand, such as Tesla, VW has a history to back...
We were recently published in an Inc. article based on how different agencies feel about paying their employees. Although many don't agree with our strategy, we make it our responsibility to provide a fun, creative environment for our employees to have creative freedom without sacrificing their...
We recently had the privilege of being published in Inc. Magazine for my tips on what business owners should consider when choosing a name for their company. Within the article, I simplify the process with a few key points. When choosing a name for your company, you...
The reality is that we live in a digital world, but there are those who may not fully understand what that means. Digital advertising means more than just creating a website just as traditional advertising means more than designing a brochure. The statistic that US...
Long summer days can be hard to spend in an office. To combat this, I practice spontaneous workshops and monthly “team days” to get team members out of the office, into a fresh environment and encourage their creativity. Team day usually takes place at an...
As a founding partner of group46, a marketing agency in Bluffton, South Carolina, I try to make the atmosphere at work one that encourages creativity and open minds. Here are some specific things that make our agency specifically unique in the marketplace. Unlimited time off One...
As a founding partner of group46, I work to create strategic paths to success for companies to expand their reach and profits. The following are a few of my best tips on how to properly launch a new product. 1) The best tip I can give...
As co-owner of a successful marketing company, I have found that much of my success is based around my love of networking and participating in events that bring business owners together. A mainstay event on my calendar is our local Chamber of Commerce’s Business After-Hours...
The world is developing a taste for craft brews. While there are still some people that are holding onto the big brand beers, many are seeking out a crafted alternative. Even grocery stores have started to offer the option of selecting individual bottles of craft...
In many negotiation situations, one party is trying to “sell” something to the other, without overviewing how they are also adding value to the party’s overall services. To combat this, I make an effort to offer ideas or suggestions for the individual, group, company, etc....
Although mirroring someone’s communication style in an initial conversation may seem unusual, it can do a great deal in forming an immediate connection with the person you are trying to communicate with. Rather than trying to counteract your partner in their topic and style, communicating...
What are you doing differently to bring more inspiration and joy into your workplace? At group46, we incorporate monthly “team days” into our business schedule to encourage team unity and allow for open-minded discussions. We dissect skills I’ve learned through multiple motivational speakers that have...
As a founding partner of group46, a thriving marketing agency in Bluffton, South Carolina, we make it a point not to avoid any specific personality type during the hiring process. We feel that every personality has its own specific niche within the workplace. Along with...
Every company is born as a small business. Many start out by creating a service or product, giving themselves a catchy name and perhaps a logo. They will try to save a few bucks by creating a “free” website themselves, run ads in the local...
Most small business’s create a service or product, give it a name and perhaps a logo and maybe develop a web site. They run ads in the local newspaper, or monthly magazine and maybe radio. Sometimes, they run an event or develop a promotion. Many small...