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Point of View

Desire comes before permission. Yet people don’t like to admit that. So companies try to say everything, and the Web has become a giant directory that assumes you already want what’s listed there.

That means the leverage is powerful for companies willing to find the best true thing to say. We have a process and a team of people who are very good at discovering that best true thing. The advantage shows up in the work, and in the results.

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