“Send me something.” Even in the digital world there comes a time when the contact gets real. What you show and tell then is of critical importance, so watch out for any “marketing company” that treats brochures, folders, booklets, mail pieces, desktop presentations and so forth as an afterthought. Or a piece of the project to leave to the junior people after the heavies have done the sexy stuff. Sounds ridiculous, yes, but it’s what happens more often than not.
Not here. Many brands were distilled directly from the discipline of having to have a master brochure. Several sales forces were reborn from using sales materials that were built on their own best practices. We don’t leave these possibilities to chance. And we don’t leave them ‘til last.