Pokémon Go seems to be taking over the world, one monster at a time. When it was first released in 1996, Pokémon was a video game used on Gameboys for kids of all ages. Here we are, twenty years later with an updated version of...
I recently had an opportunity to grow when a team member informed me they were leaving the agency as they were offered a job that included a 50 percent pay increase. One of the biggest opportunities of a start-up agency is being able to transfer...
Get Public Speaking Gigs Every company wants public speaking gigs because more speaking brings in more clients, adding to your credibility and ultimately increasing your sales. The best way to get a public speaking gig is to attend public speaking events. You can do this by volunteering...
Volkswagen has in no way had it easy. As a brand, they have faced large-scale contrition that has had the ability to bring down the entire company. However, somehow they have survived. Unlike a new brand, such as Tesla, VW has a history to back...
We were recently published in an Inc. article based on how different agencies feel about paying their employees. Although many don't agree with our strategy, we make it our responsibility to provide a fun, creative environment for our employees to have creative freedom without sacrificing their...
We recently had the privilege of being published in Inc. Magazine for my tips on what business owners should consider when choosing a name for their company. Within the article, I simplify the process with a few key points. When choosing a name for your company, you...
The reality is that we live in a digital world, but there are those who may not fully understand what that means. Digital advertising means more than just creating a website just as traditional advertising means more than designing a brochure. The statistic that US...
Long summer days can be hard to spend in an office. To combat this, I practice spontaneous workshops and monthly “team days” to get team members out of the office, into a fresh environment and encourage their creativity. Team day usually takes place at an...
As a founding partner of group46, a marketing agency in Bluffton, South Carolina, I try to make the atmosphere at work one that encourages creativity and open minds. Here are some specific things that make our agency specifically unique in the marketplace. Unlimited time off One...
As a founding partner of group46, I work to create strategic paths to success for companies to expand their reach and profits. The following are a few of my best tips on how to properly launch a new product. 1) The best tip I can give...