The Owners Club had relied for many years on the parent company, ClubCorp, for marketing support. The residential vacation resort on Hilton Head Island had experienced a decline in sales value, as its owner profile failed to attract younger buyers. The Board engaged group46 to fundamentally re-brand the property. Applying a particularly rapid version of our brand development process, we identified “The Comforts of a Home. The Privileges of a Club.” as the differentiating essence of the brand.
The Owners Club had relied for many years on the parent company, ClubCorp, for marketing support. The residential vacation resort on Hilton Head Island had experienced a decline in sales value, as its owner profile failed to attract younger buyers. The Board engaged group 46 to fundamentally re-brand the property. Applying a particularly rapid version of our brand development process, we identified “The Comforts a Home. The Privileges of a Club.” as the differentiating essence of the brand.
Brand Development
Brand Development
Sales Support Materials
Sales Support Materials
