Dr. Jim Maginnis built an enduring practice and reputation based on his own positive energy, and the unique connections that resulted with his patients. How to define that personal magic – and make it scalable – was a key challenge of the campaign. Based on the cheerful experience his patients report, we devised the campaign, “Love Your Smile.” Both as a promise, and as the compliment patients can expect after treatment, Love Your Smile focused on the outcome, rather than the process.
Dr. Jim Maginnis built an enduring practice and reputation based on his own positive energy, and the unique connections that resulted with his patients. How to define that personal magic – and make it scalable – was a key challenge of the campaign. Based on the cheerful experience his patients report, we devised the campaign, “Love Your Smile.” Both as a promise, and as the compliment patients can expect after treatment, Love Your Smile focused on the outcome, rather than the process.
Brand Development
Brand Development
Sales Support Materials
Sales Support Materials
