Named repeatedly by Travel & Leisure magazine as “America’s Favorite Vacation Island,” meeting planners still viewed Hilton Head Island as a secondary choice for destination meetings and conferences. Studying recent attitude and usage research, group46 identified the efficiency of transitions from meetings to recreation and back again as a defining and differentiating value seen by experienced meeting planners. “The Closest Distance from Business to Breakthrough” was the essence of the campaign we created to capitalize on this distinct advantage.
Named repeatedly by Travel & Leisure magazine as “America’s Favorite Vacation Island,” meeting planners still viewed Hilton Head Island as a secondary choice for destination meetings and conferences. Studying recent attitude and usage research, group46 identified the efficiency of transitions from meetings to recreation and back again as a defining and differentiating value seen by experienced meeting planners. “The Closest Distance from Business to Breakthrough” was the essence of the campaign we created to capitalize on this distinct advantage.
Sales Support Materials
Sales Support Materials
Integrated Solutions
Integrated Solutions
