The gated golf community of Callawassie Island is rich in natural beauty, and blessed with a coastal environment that people dream of enjoying all their lives. Unfortunately, its competitors all share those same assets. Through a guided process of brand discovery, group46 helped the marketing committee, the board of directors and the residents see their unique selling proposition as a blend of Warmth, Balance, and Connection. The rate of properties-sold doubled in the second year of the campaign.
The gated golf community of Callawassie Island is rich in natural beauty, and blessed with a coastal environment that people dream of enjoying all their lives. Unfortunately, its competitors all share those same assets. Through a guided process of brand discovery, group46 helped the marketing committee, the board of directors and the residents see their unique selling proposition as a blend of Warmth, Balance, and Connection. The rate of properties-sold doubled in the second year of the campaign.
Brand Development
Brand Development
Sales Support Materials
Sales Support Materials
