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Business

Employee Pay Raises

I recently had an opportunity to grow when a team member informed me they were leaving the agency as they were offered a job that included a 50 percent pay increase. One of the biggest opportunities of a start-up agency is being able to transfer...

Marketing Ideas for Small Businesses on a Budget

Get Public Speaking Gigs Every company wants public speaking gigs because more speaking brings in more clients, adding to your credibility and ultimately increasing your sales. The best way to get a public speaking gig is to attend public speaking events. You can do this by volunteering...

Ramen Noodles and M&M’s

We were recently published in an Inc. article based on how different agencies feel about paying their employees. Although many don't agree with our strategy, we make it our responsibility to provide a fun, creative environment for our employees to have creative freedom without sacrificing their...

Getting Your Staff Out of a Slump

Long summer days can be hard to spend in an office. To combat this, I practice spontaneous workshops and monthly “team days” to get team members out of the office, into a fresh environment and encourage their creativity. Team day usually takes place at an...

Brewery Branding For the Love of Beer

The world is developing a taste for craft brews. While there are still some people that are holding onto the big brand beers, many are seeking out a crafted alternative. Even grocery stores have started to offer the option of selecting individual bottles of craft...

Hiring and Personality Types

As a founding partner of group46, a thriving marketing agency in Bluffton, South Carolina, we make it a point not to avoid any specific personality type during the hiring process. We feel that every personality has its own specific niche within the workplace. Along with...