Dividend Assets Capital

This multi-billion-dollar asset management company had a clear investment philosophy, yet persisted in presenting itself generically and in mistaking that philosophy for a single strategy. Group46 conducted discovery, findings and branding with participation of the firm’s partners and revealed that several investment strategies could be defined and presented within the single philosophy. Brand values of Clarity-Power-Simplicity were deployed in digital communication and sales support.

Brand Development

Sales Support Materials

Sales Support Materials

Dividend Assets Capital | Tree

Digital Engagement