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Marketing

Marketing Ideas for Small Businesses on a Budget

Get Public Speaking Gigs Every company wants public speaking gigs because more speaking brings in more clients, adding to your credibility and ultimately increasing your sales. The best way to get a public speaking gig is to attend public speaking events. You can do this by volunteering...

The Value of Business Networking

As co-owner of a successful marketing company, I have found that much of my success is based around my love of networking and participating in events that bring business owners together. A mainstay event on my calendar is our local Chamber of Commerce’s Business After-Hours...

Negotiation Skills for Entrepreneurs

In many negotiation situations, one party is trying to “sell” something to the other, without overviewing how they are also adding value to the party’s overall services. To combat this, I make an effort to offer ideas or suggestions for the individual, group, company, etc....

Mirroring Technique

Although mirroring someone’s communication style in an initial conversation may seem unusual, it can do a great deal in forming an immediate connection with the person you are trying to communicate with. Rather than trying to counteract your partner in their topic and style, communicating...