Volkswagen has in no way had it easy. As a brand, they have faced large-scale contrition that has had the ability to bring down the entire company. However, somehow they have survived. Unlike a new brand, such as Tesla, VW has a history to back...
We recently had the privilege of being published in Inc. Magazine for my tips on what business owners should consider when choosing a name for their company. Within the article, I simplify the process with a few key points. When choosing a name for your company, you...
As a founding partner of group46, a marketing agency in Bluffton, South Carolina, I try to make the atmosphere at work one that encourages creativity and open minds. Here are some specific things that make our agency specifically unique in the marketplace. Unlimited time off One...
As a founding partner of group46, I work to create strategic paths to success for companies to expand their reach and profits. The following are a few of my best tips on how to properly launch a new product. 1) The best tip I can give...
Every company is born as a small business. Many start out by creating a service or product, giving themselves a catchy name and perhaps a logo. They will try to save a few bucks by creating a “free” website themselves, run ads in the local...
Most small business’s create a service or product, give it a name and perhaps a logo and maybe develop a web site. They run ads in the local newspaper, or monthly magazine and maybe radio. Sometimes, they run an event or develop a promotion. Many small...