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Brand Development
as a Branding firm
RESEARCH
Initial research consists of executive interviews with key members of management, clients and in some cases, third party vendors or contractors that that have a unique perspective on your business.
BRAND GUIDELINES
After all executive interviews take place, we present our Brand Findings and Brand Guidelines. These summarize the responses that remain anonymous and include Attitudes We Need to Change, Action We Want Them to Take, Tone & Manner and more.
STYLE GUIDELINES
Style Guidelines are used as a way to keep brand consistency throughout all projects and as a resource for anyone that is representing the brand. This includes a logo usage guide, color palette, photography suggestions and other style guidelines.
