Social media allows for users to create and share content and connect with other users across the internet. Social media is vital to a company’s public relations and marketing strategy. It allows for a company to directly interact with its consumers and potential consumers in a way that traditional media never allowed.
Social media, however, presents its own challenges with hundreds of different social media websites and apps out there for a company to manage. Social media can be an avenue for companies to receive ongoing feedback and insights from actual users and it allows them to participate in a conversation with real customers.
However, social media can also impact a company’s reputation. A recent consumer review survey found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say that positive reviews make them trust a local business more.
Let group46 manage your companies reputation online and handle your social media marketing, community, online public relations and online crisis management.