group46 Marketing Agency

Callawassie Island

Challenge

After an initial design project, Callawassie Island came back for more solutions to their challenge. The biggest challenge for any business is to clearly identify their unique position within their marketplace.

Solution

Developing a brand position of “Warmth, Balance, Connection” allows Callawassie Island to focus on the intrinsic values they bring to their members while offering club amities that rival their competitors. Group46 created the brand position, a new logo, website integrated with the local MLS feed and various communications initiatives.

Client

Callawassie Island