Owners Club at Hilton Head

The Owners Club had relied for many years on the parent company, Club Corp, for marketing support. The residential vacation resort on Hilton Head Island had experienced a decline in sales value, as its owner profile failed to attract younger buyers. The Board engaged group 46 to fundamentally re-brand the property. Applying a particularly rapid version of our brand development process, we identified “The Comforts a Home. The Privileges of a Club.” as the differentiating essence of the brand.

Owners Club at Hilton Head

The Owners Club had relied for many years on the parent company, Club Corp, for marketing support. The residential vacation resort on Hilton Head Island had experienced a decline in sales value, as its owner profile failed to attract younger buyers. The Board engaged group 46 to fundamentally re-brand the property. Applying a particularly rapid version of our brand development process, we identified “The Comforts a Home. The Privileges of a Club.” as the differentiating essence of the brand.

Brand Development

Sales Support Materials

Sales Support Materials

Website Design