Hilton Head Island VCB

Named repeatedly by Travel & Leisure as Americas favorite vacation island, meeting planners still viewed Hilton Head Island as a secondary choice for destination meetings and conferences. Studying recent attitude and usage research, group 46 identified the efficiency of transitions from meetings to recreation and back again as a defining and differentiating value seen by experienced meeting planners. “The Closest Distance from Business to Breakthrough” was the essence of the campaign we created to capitalize on this distinct advantage.

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